The dominant element in a design is the one with the greatest visual weight (or the one that everything else points to). It’s the element that attracts the eye first, more than anything else on the page.Be careful not to make the element so dominant that it completely obscures everything else, but do make it stand out in the design. Your dominant element is the starting point for the story you’re telling. It’s the entry point into your design. It should attract visitors to the first place you want them to look.